The management of logistics for the deliveries of package on the last mile in the sector of the
e-business is generally the most complex part and most expensive in all the supply chain.
The transport providers, organizing the deliveries of package, are submitted to many of
constraint which generate very high costs, like the geographical dispersion of the customers
or the absence of the customers at the time of delivery. The logistic of the last mile occupies
a strategic place in the e-business. Many solutions were developed in order to answer the
problematic of the delivery of package from the cyber-grosser’s warehouse until cybercustomers
on guaranteed times and with lower costs.
It is in the solution of pickup point solution in France that we will particularly interest in this
work. In 80s, the great names of mail-order selling, La Redoute and 3 Suisses, created
pickup point solution’s networks, for economic reasons (reduction of the costs) and for quality
of service (because of strikes of the Post office), which consist in delivering the package of
the warehouses to the trader who are member of pickup point solution and who is situated
closed of the customers place to live. The customer had just to recover his package during
the schedules of opening. So he has the guarantee to receive his package within an
announced time with lower costs. The distributor can then benefit economies of scale. The
practice of delivery in the pickup point solution, old than 30 years, is now omnipresent in the
world of the e-business.
We will try to demonstrate in this work that the system of the pickup point is a solution
adapted to the logistics of the last mile in France in the sector of the e-business because he
answers its mains problematics. After describing in the first part the dynamism of the ebusiness
and identified the problems of the logistic of the last mile related to the e-business,
we will interest in the second part in the study of the market of the pickup point solution.
We will analyze the recent success of the pickup point solution Kiala which has been however in
full recombining since July 2011. Then we will make an inventory of the concurrent solutions
of Kiala among the other pickup point solution (Mondial Relay, “l’offre mon commerçant” of
ColiPoste and the partnership between express companies and pickup point solution) and
the inventory of the competitors of pickup point solution (left-luggage locker, solution of
express companies and product So Colissimo of Coliposte). We will see in the third part that
the pickup point is a solution adapted to logistics of the last mile because he answers to
several constraints linked to the delivery at home on the city, to the legal disposition, to the ecommerce
and to the issues of efficiency economic for all the actors (cyber-grosser,
transporter, pickup point, pickup point trader). Also, the pickup point solution allows to the
cyber-customers to benefit free delivery allocated by a majority of cyber-grosser.
Key words : logistics of the last mile, e-logistic, pickup point solution, package, internet, BtoC,
e-business, Kiala, ColiPoste, Mondial Relay, Sogep