Streaming music is a new technology which appeared in the 2000’s. This service has been a revolution for the majors, after the MP3 episode. Music labels were initially sought to block these platforms but due to the effervescence caused by these offers, agreements have been signed and the legal subscriptions began to appear.
However, theses subscriptions, which were free at the beginning, were not profitable. Market leaders were forced to propose payable offers.
In this study, after giving an overview of the current offers to the reader, I make different assumptions about the price, the content or the consumer’s behavior. Thereafter I conducted a review of various economic articles to give a theoretical vision of the most likely evolution of the market. Transcripts of
exchanges with various actors working in this industry (executives, managers and marketing experts) allow me verify, qualify or contradict my different assumptions.
Key words :
Price, streaming, Deezer, Spotify, Qobuz, Rdio, MusicMe, AlloMusic, music, marketing,platforms, digital music, offers, subscriptions, VAT, freemium, oligopoly.
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