The objective of this report consists to demonstrat the existence of a perception and a memorization engendered by present promotional posters gone away power plant, but also the measure of the performance of this one. Then to propose recommendations in poin of sales from these various aspects. The results and the interest of the study will be finally discussed, then new proposition of research will are suggested.
Key words
– Retailing, promotion, central aisle, promotion display, customer typology, brand image, memorization, performance, perception.